体验式营销：实用技巧与成功案例-畅读网

　　　　

体验式营销：实用技巧与成功案例

作者：马斐

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内容简介:

体验式营销是比较被推崇的营销方式，但是，体验并不一定带来消费。很多客户仅仅是品尝、试用，占个便宜；更有很多高档的消费，由于推出免费体验之后，资源与服务跟不上，使得消费者们并没有享受到“高档”而怨声载道。针对企业对体验式营销的认识不当、实施误区、实施中产生的问题，作者根据多年的营销策划经验创作了本书，从企业营销方式难合客户心理的症因、消费者的体验心理、体验营销在中国的施行误区、五类心理体验等几个方面，介绍了体验式营销的正确操作方式。文中穿插有成功案例，以便读者借鉴以验，吸取教训。

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SELECT `id`,`name` FROM `ls_goods_category` WHERE `id` = 4 LIMIT 1 [ RunTime:0.008722s ]
SELECT `id`,`name` FROM `ls_goods_category` WHERE `id` = 41 LIMIT 1 [ RunTime:0.006252s ]
SELECT `a`.*,`ap`.`width`,`ap`.`height` FROM `ls_ad` `a` INNER JOIN `ls_ad_position` `ap` ON `a`.`pid`=`ap`.`id` WHERE `pid` = 11 AND `ap`.`client` = '2' AND `a`.`status` = '1' AND `a`.`del` = '0' AND `ap`.`status` = '1' AND `ap`.`del` = '0' ORDER BY `sort` DESC,`id` DESC [ RunTime:0.007389s ]
SELECT `a`.*,`ap`.`width`,`ap`.`height` FROM `ls_ad` `a` INNER JOIN `ls_ad_position` `ap` ON `a`.`pid`=`ap`.`id` WHERE `pid` = 14 AND `ap`.`client` = '2' AND `a`.`status` = '1' AND `a`.`del` = '0' AND `ap`.`status` = '1' AND `ap`.`del` = '0' ORDER BY `sort` DESC,`id` DESC [ RunTime:0.003389s ]
SELECT * FROM `ls_goods` WHERE `del` = 0 AND `status` = 1 AND `create_time` <= 1783792789 ORDER BY `create_time` DESC LIMIT 5 [ RunTime:1.291141s ]

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