电商平台中顾客晒单效应研究-畅读网

　　　　

电商平台中顾客晒单效应研究

作者：李永诚

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内容简介:

随着电商平台和社会化媒体的发展，顾客晒单（顾客在线产品呈现）已成为一种广泛的消费行为和营销现象。顾客晒单既可以呈现产品，也可以呈现身份。本书运用焦点小组、深度访谈、二手数据法、实验法和问卷调查法，从产品呈现和身份呈现两个层面，探讨顾客晒单的类型和作用，对电商平台中的顾客晒单效应和作用机理进行系统研究，包括模型构建、理论假设和实证检验。本书研究有助于企业和商家更好地理解消费者网购心理和行为，也可为电商平台科学管理顾客晒单、有效进行在线产品呈现提供可操作性的对策和建议。

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SHOW FULL COLUMNS FROM `ls_nav` [ RunTime:0.005052s ]
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SELECT `id`,`name` FROM `ls_goods_category` WHERE `id` = 4 LIMIT 1 [ RunTime:0.003929s ]
SELECT `id`,`name` FROM `ls_goods_category` WHERE `id` = 40 LIMIT 1 [ RunTime:0.004725s ]
SELECT `a`.*,`ap`.`width`,`ap`.`height` FROM `ls_ad` `a` INNER JOIN `ls_ad_position` `ap` ON `a`.`pid`=`ap`.`id` WHERE `pid` = 11 AND `ap`.`client` = '2' AND `a`.`status` = '1' AND `a`.`del` = '0' AND `ap`.`status` = '1' AND `ap`.`del` = '0' ORDER BY `sort` DESC,`id` DESC [ RunTime:0.007155s ]
SELECT `a`.*,`ap`.`width`,`ap`.`height` FROM `ls_ad` `a` INNER JOIN `ls_ad_position` `ap` ON `a`.`pid`=`ap`.`id` WHERE `pid` = 14 AND `ap`.`client` = '2' AND `a`.`status` = '1' AND `a`.`del` = '0' AND `ap`.`status` = '1' AND `ap`.`del` = '0' ORDER BY `sort` DESC,`id` DESC [ RunTime:0.008427s ]
SELECT * FROM `ls_goods` WHERE `del` = 0 AND `status` = 1 AND `create_time` <= 1771633193 ORDER BY `create_time` DESC LIMIT 5 [ RunTime:1.154218s ]

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