创新、社会责任与中国产品海外形象关系研究-畅读网

　　　　

创新、社会责任与中国产品海外形象关系研究

作者：张思雪

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mobi/epub/pdf/awz3

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内容简介:

本书试图利用来自全球68个国家的6701份调查数据，使用多重中介模型和调节的中介效应模型回答3个问题：全球市场上产品海外形象提升的运行机制和概念模型，以及如何在创新和社会责任两者之间进行权衡投资；对于新兴市场和海外发达国家市场，创新和社会责任的重要程度是否有所区别，如何在两类市场上将有限的资源配置到能够获取最优收益的要素中；将创新、社会责任形成的知名度转化为品牌、转化为产品海外形象，还需要惊险的一跳，即如何跨越商业变现这道鸿沟。

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SHOW FULL COLUMNS FROM `ls_goods_category` [ RunTime:0.003608s ]
SELECT `id`,`name`,`pid`,`image`,`level`,`is_show`,`is_recommend` FROM `ls_goods_category` WHERE `is_show` = 1 AND `del` = 0 AND `level` = 1 ORDER BY `id` ASC,`sort` DESC [ RunTime:0.001782s ]
SELECT `id`,`name`,`pid`,`image`,`level`,`is_show`,`is_recommend` FROM `ls_goods_category` WHERE `is_show` = 1 AND `del` = 0 AND `level` = 2 ORDER BY `id` ASC,`sort` DESC [ RunTime:0.001779s ]
SELECT `id`,`name`,`pid`,`image`,`level`,`is_show`,`is_recommend` FROM `ls_goods_category` WHERE `is_show` = 1 AND `del` = 0 AND `level` = 3 ORDER BY `sort` DESC [ RunTime:0.001385s ]
SHOW FULL COLUMNS FROM `ls_nav` [ RunTime:0.005599s ]
SELECT `id`,`name`,`pid`,`image`,`level`,`link`,`module`,`is_show`,`is_recommend` FROM `ls_nav` WHERE `is_show` = 1 AND `del` = 0 AND `level` = 1 ORDER BY `id` ASC,`sort` DESC [ RunTime:0.003132s ]
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SHOW FULL COLUMNS FROM `ls_friendly_link` [ RunTime:0.003397s ]
SELECT * FROM `ls_friendly_link` WHERE `is_show` = 1 AND `del` = 0 ORDER BY `id` DESC,`sort` DESC [ RunTime:0.002666s ]
SHOW FULL COLUMNS FROM `ls_goods` [ RunTime:0.006008s ]
SELECT * FROM `ls_goods` WHERE `id` = 148670 AND `status` = 1 LIMIT 1 [ RunTime:0.004008s ]
UPDATE `ls_goods` SET `click_count` = 59 , `update_time` = 1771619637 WHERE `id` = 148670 [ RunTime:0.003428s ]
SELECT `name`,`first_category_id`,`second_category_id` FROM `ls_goods` WHERE `id` = 148670 LIMIT 1 [ RunTime:0.001713s ]
SELECT `id`,`name` FROM `ls_goods_category` WHERE `id` = 41 LIMIT 1 [ RunTime:0.001751s ]
SELECT `id`,`name`,`pid`,`image`,`level`,`is_show`,`is_recommend` FROM `ls_goods_category` WHERE `is_show` = 1 AND `del` = 0 AND `level` = 1 ORDER BY `id` ASC,`sort` DESC [ RunTime:0.002684s ]
SELECT `id`,`name`,`pid`,`image`,`level`,`is_show`,`is_recommend` FROM `ls_goods_category` WHERE `is_show` = 1 AND `del` = 0 AND `level` = 2 ORDER BY `id` ASC,`sort` DESC [ RunTime:0.005805s ]
SELECT `id`,`name`,`pid`,`image`,`level`,`is_show`,`is_recommend` FROM `ls_goods_category` WHERE `is_show` = 1 AND `del` = 0 AND `level` = 3 ORDER BY `sort` DESC [ RunTime:0.002693s ]
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SHOW FULL COLUMNS FROM `ls_ad` [ RunTime:0.003093s ]
SELECT `a`.*,`ap`.`width`,`ap`.`height` FROM `ls_ad` `a` INNER JOIN `ls_ad_position` `ap` ON `a`.`pid`=`ap`.`id` WHERE `pid` = 10 AND `ap`.`client` = '2' AND `a`.`status` = '1' AND `a`.`del` = '0' AND `ap`.`status` = '1' AND `ap`.`del` = '0' ORDER BY `sort` DESC,`id` DESC [ RunTime:0.002821s ]
SELECT `id`,`name` FROM `ls_goods_category` WHERE `id` = 4 LIMIT 1 [ RunTime:0.002973s ]
SELECT `id`,`name` FROM `ls_goods_category` WHERE `id` = 41 LIMIT 1 [ RunTime:0.002170s ]
SELECT `a`.*,`ap`.`width`,`ap`.`height` FROM `ls_ad` `a` INNER JOIN `ls_ad_position` `ap` ON `a`.`pid`=`ap`.`id` WHERE `pid` = 11 AND `ap`.`client` = '2' AND `a`.`status` = '1' AND `a`.`del` = '0' AND `ap`.`status` = '1' AND `ap`.`del` = '0' ORDER BY `sort` DESC,`id` DESC [ RunTime:0.003157s ]
SELECT `a`.*,`ap`.`width`,`ap`.`height` FROM `ls_ad` `a` INNER JOIN `ls_ad_position` `ap` ON `a`.`pid`=`ap`.`id` WHERE `pid` = 14 AND `ap`.`client` = '2' AND `a`.`status` = '1' AND `a`.`del` = '0' AND `ap`.`status` = '1' AND `ap`.`del` = '0' ORDER BY `sort` DESC,`id` DESC [ RunTime:0.002922s ]
SELECT * FROM `ls_goods` WHERE `del` = 0 AND `status` = 1 AND `create_time` <= 1771619578 ORDER BY `create_time` DESC LIMIT 5 [ RunTime:1.009526s ]

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