品牌关键：探寻品牌的价值本原与规律-畅读网

　　　　

品牌关键：探寻品牌的价值本原与规律

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内容简介:

价值是品牌的发端与引擎，决定了品牌的竞争力和影响力。本书从道和术的层面揭示了品牌的价值本原与发展规律。全书分为上、下两篇。上篇为认识论，以人性特征为基点，剖析人性的积极性和劣根性对品牌的正面与反面的作用，进而观照出正确的品牌价值观、发展观和经营观。下篇为方法论，以真、善、美、智为支点，阐述在品牌建设过程中如何营造品牌的品质、品格、品味与品位，同时对品牌系统性建设的方法体系做了系统性和实操性的介绍。

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SHOW FULL COLUMNS FROM `ls_nav` [ RunTime:0.003884s ]
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SHOW FULL COLUMNS FROM `ls_friendly_link` [ RunTime:0.002985s ]
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SHOW FULL COLUMNS FROM `ls_goods` [ RunTime:0.002991s ]
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SELECT `id`,`name` FROM `ls_goods_category` WHERE `id` = 4 LIMIT 1 [ RunTime:0.001141s ]
SELECT `id`,`name` FROM `ls_goods_category` WHERE `id` = 41 LIMIT 1 [ RunTime:0.001098s ]
SELECT `a`.*,`ap`.`width`,`ap`.`height` FROM `ls_ad` `a` INNER JOIN `ls_ad_position` `ap` ON `a`.`pid`=`ap`.`id` WHERE `pid` = 11 AND `ap`.`client` = '2' AND `a`.`status` = '1' AND `a`.`del` = '0' AND `ap`.`status` = '1' AND `ap`.`del` = '0' ORDER BY `sort` DESC,`id` DESC [ RunTime:0.003918s ]
SELECT `a`.*,`ap`.`width`,`ap`.`height` FROM `ls_ad` `a` INNER JOIN `ls_ad_position` `ap` ON `a`.`pid`=`ap`.`id` WHERE `pid` = 14 AND `ap`.`client` = '2' AND `a`.`status` = '1' AND `a`.`del` = '0' AND `ap`.`status` = '1' AND `ap`.`del` = '0' ORDER BY `sort` DESC,`id` DESC [ RunTime:0.002042s ]
SELECT * FROM `ls_goods` WHERE `del` = 0 AND `status` = 1 AND `create_time` <= 1771511407 ORDER BY `create_time` DESC LIMIT 5 [ RunTime:0.590994s ]

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