IP赋能：品牌IP化实战路径-畅读网

　　　　

IP赋能：品牌IP化实战路径

作者：靳晓晓

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mobi/epub/pdf/awz3

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内容简介:

本书以国内外经典品牌文创案例为基点，重点讲述文化艺术机构、企业品牌、文化旅游等多个领域的文创产业的创新理念和设计形态，探讨当下文创设计领域的发展趋势、设计理念及方法。结合市场需求，通过“四链融合、七步创新”的设计方法论，从文化价值挖掘、设计呈现、产品开发到运营推广等多维度为读者解读当下文创品牌的设计定位、IP产品开发、衍生品设计、营销策略的全流程设计路径，为设计师和广大学子开拓文创设计的新思路、新方法。

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SHOW FULL COLUMNS FROM `ls_nav` [ RunTime:0.004330s ]
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SHOW FULL COLUMNS FROM `ls_friendly_link` [ RunTime:0.001599s ]
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SELECT `id`,`name` FROM `ls_goods_category` WHERE `id` = 4 LIMIT 1 [ RunTime:0.002306s ]
SELECT `id`,`name` FROM `ls_goods_category` WHERE `id` = 41 LIMIT 1 [ RunTime:0.002370s ]
SELECT `a`.*,`ap`.`width`,`ap`.`height` FROM `ls_ad` `a` INNER JOIN `ls_ad_position` `ap` ON `a`.`pid`=`ap`.`id` WHERE `pid` = 11 AND `ap`.`client` = '2' AND `a`.`status` = '1' AND `a`.`del` = '0' AND `ap`.`status` = '1' AND `ap`.`del` = '0' ORDER BY `sort` DESC,`id` DESC [ RunTime:0.003157s ]
SELECT `a`.*,`ap`.`width`,`ap`.`height` FROM `ls_ad` `a` INNER JOIN `ls_ad_position` `ap` ON `a`.`pid`=`ap`.`id` WHERE `pid` = 14 AND `ap`.`client` = '2' AND `a`.`status` = '1' AND `a`.`del` = '0' AND `ap`.`status` = '1' AND `ap`.`del` = '0' ORDER BY `sort` DESC,`id` DESC [ RunTime:0.002870s ]
SELECT * FROM `ls_goods` WHERE `del` = 0 AND `status` = 1 AND `create_time` <= 1746474479 ORDER BY `create_time` DESC LIMIT 5 [ RunTime:0.658163s ]

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