新闻传播学新视野论丛·广告的嬗变与升级：营销传播新探-畅读网

　　　　

新闻传播学新视野论丛·广告的嬗变与升级：营销传播新探

作者：陈韵博主编

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内容简介:

新媒体的迅猛发展给传统广告产业带来的巨大冲击，广告理念、广告营销和广告学教育等领域也发生了巨大的变化。本书涵盖了品牌营销传播、消费者行为、广告话语、广告媒介、广告美学、网络舆情、网络营销、传媒经营和广告人才培养等多个领域，其中既有微观的个案实证分析，有中观的阶段性概括，也有宏观的高屋建瓴的远眺。如何应对新媒体为广告营销理论和实践带来的挑战和机遇，不仅是本书讨论的核心，也期望能抛砖引玉，深化对此主题的理解与思考。

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SELECT `id`,`name` FROM `ls_goods_category` WHERE `id` = 64 LIMIT 1 [ RunTime:0.001703s ]
SELECT `a`.*,`ap`.`width`,`ap`.`height` FROM `ls_ad` `a` INNER JOIN `ls_ad_position` `ap` ON `a`.`pid`=`ap`.`id` WHERE `pid` = 11 AND `ap`.`client` = '2' AND `a`.`status` = '1' AND `a`.`del` = '0' AND `ap`.`status` = '1' AND `ap`.`del` = '0' ORDER BY `sort` DESC,`id` DESC [ RunTime:0.002969s ]
SELECT `a`.*,`ap`.`width`,`ap`.`height` FROM `ls_ad` `a` INNER JOIN `ls_ad_position` `ap` ON `a`.`pid`=`ap`.`id` WHERE `pid` = 14 AND `ap`.`client` = '2' AND `a`.`status` = '1' AND `a`.`del` = '0' AND `ap`.`status` = '1' AND `ap`.`del` = '0' ORDER BY `sort` DESC,`id` DESC [ RunTime:0.002681s ]
SELECT * FROM `ls_goods` WHERE `del` = 0 AND `status` = 1 AND `create_time` <= 1757905996 ORDER BY `create_time` DESC LIMIT 5 [ RunTime:0.636903s ]

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