比较视野下的中美媒介公信力研究-畅读网

　　　　

比较视野下的中美媒介公信力研究

作者：刘学义

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内容简介:

《媒介与社会书系（第三辑）：比较视野下的中美媒介公信力研究》系统介绍美国关于媒介公信力研究的相关成果以及成功媒体的有益实践经验，并以美国传播语境下的媒介公信力研究为出发点和参照系，深入探讨和比较美国与中国媒介公信力异同及研究现状，影响两国媒介公信力的不同因素，中美两国评价与测量媒介公信力的标准与指标，两国媒介公信力存在的问题及对传播效果的影响，以及西方和我国增强媒介公信力的对策等，并就如何提升我国媒介公信力提出了具体的建议。

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SHOW FULL COLUMNS FROM `ls_nav` [ RunTime:0.000638s ]
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SELECT `id`,`name` FROM `ls_goods_category` WHERE `id` = 6 LIMIT 1 [ RunTime:0.000294s ]
SELECT `id`,`name` FROM `ls_goods_category` WHERE `id` = 64 LIMIT 1 [ RunTime:0.000268s ]
SELECT `a`.*,`ap`.`width`,`ap`.`height` FROM `ls_ad` `a` INNER JOIN `ls_ad_position` `ap` ON `a`.`pid`=`ap`.`id` WHERE `pid` = 11 AND `ap`.`client` = '2' AND `a`.`status` = '1' AND `a`.`del` = '0' AND `ap`.`status` = '1' AND `ap`.`del` = '0' ORDER BY `sort` DESC,`id` DESC [ RunTime:0.000380s ]
SELECT `a`.*,`ap`.`width`,`ap`.`height` FROM `ls_ad` `a` INNER JOIN `ls_ad_position` `ap` ON `a`.`pid`=`ap`.`id` WHERE `pid` = 14 AND `ap`.`client` = '2' AND `a`.`status` = '1' AND `a`.`del` = '0' AND `ap`.`status` = '1' AND `ap`.`del` = '0' ORDER BY `sort` DESC,`id` DESC [ RunTime:0.000450s ]
SELECT * FROM `ls_goods` WHERE `del` = 0 AND `status` = 1 AND `create_time` <= 1777020422 ORDER BY `create_time` DESC LIMIT 5 [ RunTime:0.268012s ]

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